Richmond Ad Club Holiday Party Email
When the Richmond Ad Club decided to hold a holiday party for the first time, I was asked to work with the art director to create an email campaign. The concept ultimately became the basis for the party’s theme — punchlines were collected from attendees and prizes were awarded to the best lines. The holiday party was one of the Ad Club’s best-attended events of the year.
NewMusicSystem.com Brochure/Mailer
NewMusicSystem.com needed a a self-mailing brochure to hand out at home shows and mail to prospects in the previously defined market area. The system is both easy to use and full-featured, so the copy and design had to reflect both power and ease-of-use. I wrote the brief and copy, designed the brochure and provided the vendor with press-ready PDF files.
LexisNexis Group LegisLink Newsletter
When I came to work at LexisNexis, they had already been trying to launch an internal newsletter for several months. I was asked to create a newsletter from scratch: name, logo, design, and content. The executives at the Charlottesville location were very proud of their city’s selection as the best place to live, and this article helped spread that word to all 600+ employees.
Richmond Ad Club Social Networking
The Richmond Ad Club wanted to encourage its members to join the Ad Club groups on LinkedIn and Facebook. The concept was obvious: the Ad Club is known for its happy hours. But, it’s also a great networking resource for the Richmond ad community and these new tools make networking between events even easier.
Shenandoah University Newspaper Article
A reporter for a newspaper published by a university PR office that only comes out once a week (and even then only during the school term), doesn’t get many opportunities for scoops. Students were using a chargeback dialing code to make toll calls anonymously at the expense of the university. I found out about the fraud at the same time as the administration, on a Monday before our Tuesday deadline. I researched and wrote this article in time for that week’s paper, and it won an award for investigative journalism from the American Scholastic Press Association.
NewMusicSystem.com Newspaper Ad
NewMusicSystem.com wanted to expand its reach to the Richmond market, and decided to place a small ad in Brick Weekly. Since one of the most impressive parts of the system is the full-color controller, I used it as the focal point of this ad.
Connects FCU Door Hanger
As part of an overall rebranding campaign tied to an expanded charter, Connects Federal Credit Union wanted to reach out to the areas around its three branch offices with open house events tied to special low-rate loans. Each door hanger was distributed to 10,000 qualifying households in pre-defined radius around the branch offices. The open house events were well-attended and deposit goals for the year were met in the first quarter.
Fresh INK PR Blog
When INK PR in Austin, Texas wanted to add a blog to their site, I was brought in for the WordPress implementation. In addition to the theme development, this project required custom coding to display the author pictures and social networking links in the sidebar. See the site in action at freshinkblog.com. Work contracted by 28 MEDIA.
